Charles K Carillo

For those souls who don’t know, performance marketing or affiliate marketing is a traditional and cost-effective performance channel that a digital marketer can have in its armory. The affiliates or the performance partners, as some people like to call it, are paid only on a CPA, i.e. Cost Per Action basis. This means the affiliates receive their commission after the sales have been driven to the advisor’s site from the affiliate’s site. This is a great opportunity for advisers because they won’t have to spend any money unless the sales are happening. So, what are the opportunities? The affiliate channels already have a mature and strong presence in North America and Europe. It was the year 1996 when the first affiliate program was launched in the United States. The first affiliate network followed shortly in the year 1998. Since that time, the affiliate marketing industry has grown and updated to today’s model that we are now familiar with. In the US alone, affiliate marketi...

A business plan seems like a lot of work. It actually is. Creating a Business plan is not easy at all. But all the hardships will go in vain unless you have something extraordinary in it that will make the business plan stand out amongst a horde. Here are some things that may surprise you, but should be included in a business plan. Review of the Competition A business idea is not only about the company’s own agenda and goals. It should be the whole industry’s reflection and that includes your competition in the industry. You need to make sure you have assessed your competition well enough to spot where they are doing great and where they are failing miserably. Innovation  At the beginning I said, if the business plan doesn’t have anything that may stand out from the horde, all your hardship will be in vain. Well, this is what I’m talking about. If your business idea isn’t something unique or groundbreaking, why should people bother with...

Marketing is a big part of your brand’s success. The entire future of you and your company depends on how well you do the marketing for your products. Just like one good marketing move can make your to-be-customers crave your products, one bad move can ruin everything. So, here are some dreadful marketing mistakes that you should definitely avoid these days. Not taking the leap from the personalization to the individualization At this age and era, marketers are still doing mass marketing for their products. This is not only backdated, but is also inefficient when it comes to drawing customer’s attention. Today, marketing should be individualized to suit different persons from different castes, thoughts,and lifestyles. Mass-level marketing will not work in 2018. So, it’s high time marketers changed their strategy. Not following the cardinal 80/20 formula I’m talking about Pareto’s principal which says that eighty percent of the result comes from twenty perc...

Almost half of the merchants affected have no idea why their account freezes or holds. They don’t realize how important it is to know why the sudden holds and freezes occur. Although both of them are for their protection, sometimes the holds and freezes can be a pain for the merchant. But these can be avoided very easily if you know a few basic things. Anyway, today I’m going to explain them and if you are a merchant, you should know the difference between a freeze and a hold of an account. Freezes & Holds If you didn’t get it already, holds and freezes are not the same. That’s why I’ve been using both of the terms till now in all my sentences. Hold: A hold is when the merchant service providers withhold some of their processing amounts and put them into are serve fund. You can think of it like a security deposit. When the hold is placed on the merchant account, a small total is withheld as a fixed guarantee against frauds and chargebacks. But the amount...