Turn Automation Marketing into Human-like Approach
Automation marketing can be an effective
tool, only if it is done properly. But things can get pretty annoying
when you do it wrong.
If the automation feels more like a
robot, the clients will feel irritated and annoyed, which is not good
for your whole marketing campaign. So, here are few tips on how to turn
automation marketing into human-like.
Personalize Automation E-mails
Make your customer feel that you are writing only to them.
But that’s impossible,right? You have
thousands of email addresses to send your message and you cannot write
all on your own. So you take the help of personalized Automation emails.
But these automated emails feel very
robotic and fake. So, what you can do is customize the emails for
specific persons. Add some relevant stuff for each of them.
For instance, say you have an e-commerce
store and someone buys a pair of socks and shoes. You should send
him/her emails related to your shoe category from here on.
Content is King
I can understand that you’ve heard this so many times and hopefully understood its significance.
No matter how beautifully designed your
emails are, you’ll always get questions from you customers.
That’s why
having a blog is something you cannot compromise. But the content should
not be limited to blog posts only. You need to make sure the emails you
are sending are grammatically correct and enjoyable to read too.
Automation is not just emails
Automation has a boundary and the
boundary is definitely note mail. Automation is more than that. There
are plenty of other ways to approach your clients and customers other
than emails, use those.
For instance, you can do a Facebook or
even better, a Twitter search. In Twitter, you can group together a
bunch of people based on the keyword in their tweets. You can approach
them via Twitter.
But remember, most of the time direct message don’t
work. In such cases, it is best to connect with an actual tweet.
Who knows, if your tweet is interesting
enough, they might give you a reply and you can start a conversation
there. But for that, you’ll need a few social media guys who can get the
conversation flow glowing.
Always organize and update your list
Many people think if you push someone
hard enough, they might give into you and do what you’ve asked them.
This isn’t the case here.
You cannot force someone by constantly sending emails to his address, especially when they have unsubscribed.
Keep an organized list of people who
showed interest in the marketing campaign and are most likely to
cooperate with you. Also, make sure your list is organized based on the
campaigns. It’ll be easier to reach your audience if you do the list by
campaigns and its dates.
Work together
In order to make it work, you, your
marketing team and your sales team should work together. This will
ensure that the content is on the same page and everyone knows what’s
the strategy is or what they are all doing.If they do not collaborate,
spammy, non-descriptive and robotic emails will be the result.
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