Charles K Carillo

Google Adwords vs. Facebook Ads: Which is best for your business? Marketers are constantly increasing their budget, reserved for digital advertisements. According to Statista , total revenue in the Social Media Ads segment amounts to USD 32,327 Million in 2017. The Major two competitors for digital ads are Google Adwords and Facebook Ads. Now the question is, which is best for your business and why? The answer depends on your business type and industry. If you’re selling something with lots of visual appeal to a specific audience, Facebook is for you. But if you are promoting a Local Business and you want to attract audiences while they are shopping, Google is the best bet for you. Here’s a brief overview of their specialty in different aspects of online marketing. Targeting: Google Adwords: Google PPC is based on keywords. It shows ads of your business to the huge amount of visitors who are searching somethin...

A Beginner Guide To Online Marketing Online marketing is an ever-changing model. You might have an interesting and new concept in your mind. But if you leave that to execute tomorrow, someone else might do it today. I am pretty sure that you wouldn’t like it. Now you feel like executing your plan. But you might be wondering “How do I start?” Well, that’s why you are here, right? So let’s get you started: 1.     Focus on your customer: Make sure you know what kind of audience you want to serve with your product or service. Your business should somehow benefit the customers; otherwise, they won’t be interested in making any purchase . 2.     Develop the Brand story: An efficient marketing framework appeals to both the emotional and rational brain. Storytelling is a powerful medium to connect your audience with your business. 3.     Foundation of Traffic Acquisition: Unless you get traffic on your website, there’s no use o...

Charles K Carillo - 5 Amazing Social Media Platforms to Promote Your Business Social Media has become an inseparable part of our life. Where we check our personal mailbox once or twice a day, we log into the Social media websites 5-6 times during the same day. They are incredible resources for a business promotion that’s why using social media platforms is the best way to promote your product and service to the appropriate audience. Here we have listed five popular Social media platforms that you can use to promote your business. Facebook With more than 1.8 billion active users, Facebook is the most popular social media out there. After 13 years of evolution, it has become more and more promotion-friendly for marketers. Regardless of your industry, Facebook is a great option for engaging your audience with your business. With multiple options for any type of industry, Facebook is perfect for promoting your products and services. You can create a page describing yo...