A Beginner Guide To Online Marketing



A Beginner Guide To Online Marketing
Online marketing is an ever-changing model. You might have an interesting and new concept in your mind. But if you leave that to execute tomorrow, someone else might do it today. I am pretty sure that you wouldn’t like it.
Now you feel like executing your plan. But you might be wondering “How do I start?” Well, that’s why you are here, right? So let’s get you started:
1.    Focus on your customer: Make sure you know what kind of audience you want to serve with your product or service. Your business should somehow benefit the customers; otherwise, they won’t be interested in making any purchase.
2.    Develop the Brand story: An efficient marketing framework appeals to both the emotional and rational brain. Storytelling is a powerful medium to connect your audience with your business.
3.    Foundation of Traffic Acquisition: Unless you get traffic on your website, there’s no use of your fabulous web storefront or blog.
4.    Content Marketing: Most think that content marketing is just blogging. Articles, webinars, guides, and videos can also be very powerful growth drivers for the online business you want to set up.
5.     Use paid channel advertisements to Find Customers:  This advertisement has many names like Pay Per Click (PPC) marketing and Search engine marketing (SEM). Many Marketers try to avoid these techniques as they cost money. But believe me, when I say, this the best way to attract audiences to your web page.
6.    Connect with the customers via Email Marketing:  Email marketing can be spammy sometimes. But if you can execute it correctly, you will have an excellent medium to establish a human-to-human connection between you and your consumers.  Try balancing automation with your personal touch.
7.    Additional sales through Affiliate Marketing: Affiliate marketing is a traditional way to make new revenue for your B2B or e-commerce business. But it’s still a great solution for those who don’t have much capital to spend on upfront marketing costs.
8.    Search Engine Optimization (SEO): SEO is an effective channel to connect with new audiences through online searches. Search engines like Google, Yahoo, and Bing connect users with certain pages. To be on the top of the search page, you should build up SEO friendly content or hire someone who has experience in this field.
9.    PR: After you launch your product or service, you need to get the word out with PR (public relation). Good PR is much more efficient and cheaper than advertisements. You can either hire any agency or an experienced consultant for this.
10.                       Set up your social strategy: Social Media strategy is not limited to Facebook profile or Twitter feed Anymore. When executed correctly they can be a powerful engine for audience engagement and traffic driver. 
11.                       Make your website mobile device friendly: Many marketers don’t bother to optimize their business for mobile devices. It is a wrong move for a successful business set up. As technology is being more important, day by day, people are becoming more addicted to tablets and smartphones. If you don’t optimize your business for mobile device users, you are losing a big number of customers. 
Charles K Carillo
Power Online Solutions, LLC

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