Century-Old Marketing Strategies That Still Work In 21st Century

Century-Old​ ​Marketing​ ​Strategies​ ​That​ ​Still​ ​Work​ ​In​ ​21st​ ​Century
Since​ ​humans​ ​started​ ​to​ ​understand​ ​the​ ​concept​ ​of​ ​money and​ ​business, ​ ​marketing​ ​has become​ ​one​ ​of​ ​main​ ​influences​ ​on​ ​any​ ​civilization.​ ​Still​ ​today,​ ​countries​ ​are​ ​ranked​ ​and​ ​labeled as​ ​1st​ ​​ ​world​ ​country,​ ​2nd​ ​world​ ​country​ ​and​ ​3rd​ ​world​ ​country​ ​on​ ​the​ ​basis​ ​of​ ​average​ ​income, which​ ​means​ ​how​good their financial state or how well their businesses are doing. 
 Though​ ​business​ ​and​ ​marketing​ ​has​ ​evolved​ ​from​ ​exchanging​ ​food​ ​with​ ​cloth​ ​to​ ​buying gems​ ​for​ ​a​ ​game,​ ​some​ ​marketing​ ​strategies​ ​are still​ ​​ ​popular​ ​among​ ​marketers.​ ​In​ ​fact,​ ​they​ ​are​ ​so popular​ ​and​ ​effective​ ​that​ ​marketers​ ​still​ ​use​ ​them​ ​on​ ​digital​ ​platforms​ ​and​ ​social​ ​media​ ​to expand​ ​their​ ​business.​ ​Here​ ​are​ ​3​ ​Century​ ​old​ ​strategies​ ​that​ ​are​ ​effective​ ​in​ ​the modern​ ​day​ ​of internet. 

 Offer​ ​Freebies 
Who​ ​doesn’t​ ​like​ ​free​ ​stuffs?​ ​If​ ​I​ ​am​ ​offered​ ​free​ ​pairs​ ​of​ ​airpods​ ​with​ ​new​ ​iPhone​ ​X,​ ​I​ ​wouldn’t hesitate​ ​spending​ ​a​ ​grand​ ​on​ ​it. ​ ​
It's​ ​in​ ​human​ ​nature​ ​that​ ​we​ ​crave​ ​for​ ​more​ ​and​ ​more.​ ​And​ ​when​ ​the​ ​more​ ​is​ ​free,​ ​there​ ​is​ ​no way​ ​to​ ​stop​ ​your​ ​brain​ ​from​ ​liking​ ​the​ ​product.​ ​Smart​ ​marketers​ ​take​ ​advantage​ ​of​ ​this​ ​tendency to​ ​promote​ ​their​ ​sale.​ ​
It’s​ ​not​ ​a​ ​new​ ​idea.​ ​In​ ​fact,​ ​people​ ​from​ ​the bronze​ ​age,​ ​offering​ ​freebies​ ​with their​ ​product.​ ​For​ ​example,​ ​if​ ​someone​ ​is​ ​exchanging​ ​his​ ​cattle​ ​for​ ​grain,​ ​he​ ​would​ ​offer​ ​a​ ​calf with​ ​the​ ​cattle​ ​so​ ​that​ ​he​ ​is​ ​not​ ​refused​ ​to​ ​get​ ​grains​ ​for​ ​food.​ ​That's​ ​where​ ​this​ ​idea​ ​came​ ​from. 
You​ ​can​ ​still​ ​use​ ​it​ ​in​ ​the​ ​modern​ ​era​ ​on​ ​platforms​ ​like​ ​Facebook,​ ​Playstore,​ ​Twitter​ ​etc.​ ​For example,​ ​offer​ ​a​ ​free​ ​30​ ​day​ ​premium​ ​membership​ ​with​ ​your​ ​software,​ ​you’ll​ ​see​ ​that the downloads​start to increase​ ​exponentially.

 Entertain​ ​Your​ ​Audience​ ​To​ ​Sell​ ​Your​ ​Services​ ​Or​ ​Products 
If​ ​you​ ​don’t​ ​know​ ​this​ ​already,​ ​there​ ​is​ ​a​ ​high​ ​chance​ ​that​ ​you​ ​are​ ​not​ ​getting​ ​good​ ​responses from​ ​your​ ​business.​ ​To​ ​be​ ​honest,​ ​it’s​ ​no​ ​surprise​ ​at​ ​all​ ​that​ ​audiences​ ​tend​ ​to​ ​engage​ ​with businesses,​ ​if​ ​they​ ​are​ ​entertained​ ​by​ ​them.
For​ ​social​ ​media,​ ​it​ ​is​ ​very​ ​easy​ ​to​ ​entertain​ ​people​ ​in​ ​this​ ​era​ ​where​ ​everyone​ ​is​ ​sending memes​ ​to​ ​each​ ​other.​ ​Just​ ​create​ ​a​ ​funny​ ​advertisement​ ​or​ ​promo​ ​art​ ​to​ ​make​ ​your​ ​audience laugh​ ​and​ ​engage​ ​with​ ​your​ ​content.​ ​This​ ​way,​ ​your​ ​product​ ​will​ ​be​ ​viral​ ​on​ ​the​ ​internet. 
In​ ​case​ ​you​ ​are​ ​wondering​ ​that​ ​centuries​ ​ago,​ ​there​ ​wasn’t​ ​any​ ​social​ ​media,​ ​so​ ​how​ ​did marketers​ ​entertain​ ​their​ ​audience.​ ​Well,​ ​if​ ​you​ ​find​ ​any​ ​black​ ​and​ ​white​ ​old-school​ ​movies, you’ll​ ​see​ ​street​ ​marketers​ ​or​ ​hawkers​ ​as​ ​we​ ​call​ ​them,​ ​used​ ​to​ ​juggle​ ​or​ ​set​ ​up​ ​a​ ​small​ ​magic show​ ​to​ ​promote​ ​their​ ​ice​ ​cream​ ​or​ ​cookies.​ ​And​ ​kids​ ​used​ ​to​ ​bring​ ​their​ ​friends​ ​to​ ​enjoy​ ​the show​ ​together.​ ​That’s​ ​how​ ​entertainment​ ​worked​ ​in​ ​those​ ​days. 

 Celebrity​ ​Endorsement
Probably​ ​you​ ​didn’t​ ​heard​ ​of​ ​Lily​ ​Langtry.​ ​Today​ ​the​ ​name​ ​may​ ​not​ ​sound​ ​familiar​ ​but​ ​around the​ ​1900s​ ​she​ ​was​ ​the​ ​Madonna​ ​of​ ​her​ ​time.​ ​This​ ​actress​ ​and​ ​producer​ ​was​ ​a​ ​real​ ​diva​ ​at​ ​that time​ ​and​ ​she​ ​is​ ​the​ ​one​ ​who​ ​introduced​ ​celebrity​ ​endorsement​ ​in​ ​marketing. 
She​ ​offered​ ​a​ ​cosmetic​ ​company​ ​the right to​ ​add​ ​her​ ​name​ ​in​ ​the​ ​promotions, and​ ​this​ ​led​ ​to​ ​a​ ​huge​ ​sale. Some​ ​said​ ​that ​she​ ​claimed​ ​gold​ ​equal​ ​to​ ​her​ ​weight​ ​from​ ​that​ ​company​ ​and​ ​the​ ​company​ ​was so​ ​happy​ ​with​ ​the​ ​sales,​ ​they​ ​decided​ ​to​ ​weigh​ ​her. 
From​ ​there,​ ​the​ ​trend​ ​of​ ​celebrity​ ​endorsement​ ​became​ ​this​ ​popular.​ ​TV​ ​channels​ ​are​ ​already showing​ ​ads​ ​with​ ​celebrities​ ​in​ ​them.​ ​This​ ​celebrity​ ​endorsement​ ​has​ ​also​ ​become​ ​a​ ​thing​ ​on the​ ​internet. 
Take​ ​a​ ​good​ ​photo​ ​of​ ​Robert​ ​Downey​ ​Jr.​ ​using​ ​your​ ​android​ ​application.​ ​People​ ​will​ ​go​ ​in​ ​horde to​ ​download​ ​it​ ​from​ ​play​ ​store​ ​because​ ​that’s​ ​how​ ​celebrity​ ​endorsement​ ​works.​ ​Crazy​ ​fans imitate​ ​every​ ​move​ ​of​ ​their​ ​celebrity, and​ ​hopefully,  ​your​ ​audiences​ ​will​ ​be​ ​the​ ​same.

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