4 Digital Marketing Strategies Which Are Still Rocking 2018

If you weren’t introduced to the concept of digital marketing, your business would have been in the bottom of the ocean by now.

But somehow if you aren’t getting enough attention from people then you are definitely doing something wrong. So, here are some of the rocking digital marketing strategies that still work in 2018 and you can use them to get what you want for your business.

Video Contents are still the Boss

With the massive influence of video streaming services like YouTube and video serving social media plat forms like Facebook& Twitter, video campaigns are getting much more attention than most of the other ways of making ads.

This video engagement rates are getting higher than any other media forms. And if the video is animated somehow, the engagement rate will be a lot higher. Besides, it is much less stressful than reading an entire brochure. Your target audience is just sitting tight and listening to what you have to say to them and visually seeing what you have to show them.

Seams easy work for you and your target audience, right? That’s why video contents are still thriving.

Interacting Emails

Don’t tell me you didn’t get irritated by the fact that when you needed to read details from an email, you needed to click on the file and wait for it to load. But these days, with the help of CSS and HTML, you can send interactive emails to your target readers.

These interactive emails are very effective and allow the reader to do all sorts of stuff right from the inbox. The reader can order goods, add stuff to a list and even play games from there. So you have all the time to creatively figure out how you are going to persuade them with these interactive emails. And I’m willing to bet the interactive email marketing trend will stick around for much longer than just this year.

Mobile Optimization 

After seeing Google demoting the sites that are not well-optimized for mobiles, it’s clear we have to move forward by keeping the mobile masses in mind.

These days, marketers are not limited to engaging with desktop users only. Mobile users are increasing exponentially and if you ask me how much time do I spent on my phone, I’ll say “a lot.” And compared to the time I spent on the desktop, my phone beats it by far.

So if you are thinking of marketing your business, not prioritizing the mobile audience will be the biggest mistake you can make.

Exploding Social Videos

When was the last time you watched a viral video on Facebook? Last night, a few hours ago, just now?

You know what I’m talking about. It’s the exploding videos in social media platforms. If your friend sees it, you’ll have to see it too. And thanks to the default auto-play option in the Facebook app, hardly any videos are missed by the users. So, marketers have a big opportunity here to engage with the audience. And as the new features are added to these platforms like live video streaming, you’ll have a better chance to get your potential client’s attention.

For more info, please visit: Charles K Carillo

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