Trendy Ways of Using Colors in Website Design

Color is definitely a staple of design element. We see colors literally everywhere, every day, and in everything. There is no escaping from it. That’s why people are used to colors. But here is the problem.

We are used to seeing colors in our daily life and that’s why web designers have to work hard to make sure their colors create a highlighted impression that draws their audience’s attention. Otherwise, the background colors and the colors of the website elements will stay unseen and merge with our everyday life colors.

But this isn’t a website’s motive. So, here are some trendy ways to use colors in a website.

Use as a Strong Background 

As I have said, the colors in a website should stand out among other colors. They should be visible in a way that readers can’t unsee them.

One of the best ways to do is using the color to make a strong, bold, and eye-catching background. The color in the background will do two things for you.

First of all, they will draw the audience’s attention, as it was supposed to do. Secondly, when your audience will start looking through your webpage after being drawn to it, the background color will give the elements of your site a good contrast and highlight them. This will help the audience to find what they are looking for or what you want them to see.

Make a Bold Statement 

Colors can also work as visual cues. I’m sure that’s not something new to a web designer. But what’s new is their creativity with their color. Lately, web designers are getting really into the colors and their vibe. They are implementing colors into the visual cues.

For example, what will intimidate you more, a black cross or a deep, bright, vibrant red cross sign? Definitely the latter with the vibrant visual cue.

Like this, using colors to make bold instructions with visual cues can be a great help to the site owners for persuading their audience in taking an action.

High Contrast 

This is similar to the first one that I talked about, a strong background. But only a strong background can keep the reader into the webpage for so long.

That’s why every element of a website should have a clear contrast to the previous layer.

For example, if you are using an image on your site, don’t just put it there. Put it over a color pallet that makes a good contrast with the image. This forces the image to stand out amongst the text and other website elements.

This can be done with anything, not just an image.

Keep it Consistent

When you go to Facebook, what do you see?

Definitely a verity of useful photos, texts, videos and other contents. What else?

A persistent Blueness throughout the design.

This visual cue lets the audience to believe that they are still on Facebook and this allows their brains to memorize what Facebook looks like. So, if you want your audience to come back again and again, use a persistent color combination throughout the design.

For more info, please visit: Charles K Carillo

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