9 Effective Ways to Increase Website Conversion Rate

No matter how much traffic you get, if they don’t convert it into sales, you aren’t getting anything from them.

That’s why e-commerce experts suggest concentrating on the conversion rate as well as bringing traffic to your site.

Here’s 10 simple ways you can do that.

Don’t ask too much from your subscribers

When you are asking for information in the email opt-in form, make sure you don’t scare the visitors off with too many questions.

These days, people are concerned about their online privacy and want to disclose the least amount of information to e-commerce sites.

Ensure them with a guarantee

Who doesn’t like a guarantee or a simple refund policy?

Make sure your visitors are ensured with your no-questions-asked refund policy. People are more likely to buy from a seller who would take his products back if it is not good for them.

Use Testimonials

People are always into what others have to say about a certain thing. That’s why you’ll see almost all the brands have reviews and rating systems on their page.

Apart from reviews and ratings for each product or services on your page, you should also keep testimonials on the landing page for more credibility.

Use action words wisely

Have you ever seen a movie the atre where sentences like “pay and book your seats” or “send us your money and we will allow you to sit” written?

No.

Do you know why?

Because people don’t get attracted to these kinds of action words like “pay us”, “send money”, etc. I’m pretty sure they avoid them.

But when the same thing is written in a different style, it becomes much more attractive to your visitors because they feel like they are getting something from you. Like “grab yours”, “reserve your seats now”, etc. That’s why it is advised to use tangible call-to-action verbs.

Mention the Specifications/features/benefits/advantages of your service

People will always want to know more about your products before making the purchase. Even I do it.
I research and learn everything about a product from their specifications, features to advantages and make a proper decision afterwards. Your visitors will do the same.

Grab the attention with your headline

The very first things someone will notice on your landing page is the headline. If the headline is bold and strong, your visitor is more likely to commit to you.

Use videos to make your brand reliable

These days, the trend of making YouTube videos for products has been popular. Renowned brands, as well as local e-commerce retailers, are making videos on their products or services to make the selling process more human-friendly.

Mention social-media follower or subscribers’ number

If you have a good fan-base on the social media or a good number of subscribers, why not use the number to increase your credibility?

Also, you can use this opportunity to implement social media handles on your page.

Recommend similar products

There’s no guarantee that your visitor will find his product on the first search. It’s your job to suggest similar products to them so that they can find what they are looking for and make a purchase.

For more info, please visit: Charles K Carillo

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