Turn Automation Marketing into Human-like Approach
Automation marketing can be an effective tool, only if it is done properly. But things can get pretty annoying when you do it wrong. If the automation feels more like a robot, the clients will feel irritated and annoyed, which is not good for your whole marketing campaign. So, here are few tips on how to turn automation marketing into human-like. Personalize Automation E-mails Make your customer feel that you are writing only to them. But that’s impossible,right? You have thousands of email addresses to send your message and you cannot write all on your own. So you take the help of personalized Automation emails. But these automated emails feel very robotic and fake. So, what you can do is customize the emails for specific persons. Add some relevant stuff for each of them. For instance, say you have an e-commerce store and someone buys a pair of socks and shoes. You should send him/her emails related to your shoe category from here on. Content is King...