Charles K Carillo ; Best 5 Email Marketing Tools

Charles K Carillo ; Best 5 Email Marketing Tools

Email marketing is one of the best ways to engage with your audience, used mostly by the digital agencies and marketers. It can efficiently target a particular class or type of people. By selecting the receivers, you can send your message, newsletter or offer to attract them towards your business. However, you’ll need a particular software to do the job easily. That’s why we made this list of the five best email marketing tools.

Active Campaign:
It is affordable, and that’s why best for small businesses and startups. If you want an all-in-one email marketing, automation platform, and CRM, then ActiveCampaign is for you. ActiveCampaign starts from $9/month and has 3 separate plans to choose.
Pros: The best thing about this software is its ability to create affordable marketing automation sequences with ease. Marketing automation refers to the ability to create a pre-built series of emails that are sent to the people on your list when specific conditions are met. Besides, ActiveCampaign also enables you to add conditional content to emails. Thus you can personalize the emails based on information you have collected. It is also very responsive to customer supports. With Zapier integration, you can connect to 600+ other services.
Cons: The only weakness of ActiveCampaign is their prevention to do A/B test of different emails in an automation sequence.
Get Response:
It’s suitable for medium-sized business and startups. The monthly plan costs $15-$999.

Pros: GetResponse’s pricing is very affordable. Easy to use and takes less than a minute to import your list. With over 500+ templates, making a professional newsletter and auto-responder is easy even for a beginner.
Cons: The firm builder is below average. Besides, their functions are sometimes difficult to understand. Even experienced marketers had to Google for certain things.
Mail chimp:
Mailchimp is suitable for freelancers and small side projects. With well-designed and stupidly easy to use interface, it is one of my personal favorites. The monthly plans cost from; free to $199.
Pros: It is easy to use and offers a 100% free account for new businesses. Mailchimp offers two payment types: Monthly subscription or Pay-as-you-go. It also has a huge variety of integrations.
Cons: They force the users to double opt-in to join your list. While the rationale for it is sensible, it impacts the size of your list. Besides, it is about 40% more expensive than GetResponse.
Convert Kit:
Preferred amongst bloggers, authors, and information product marketers. Though it’s new, the wide range of tools makes it easy to use. Its monthly subscription is from $29 to more than $79.
Pros: ConvertKit is well-designed. It also has a dedicated section to build email campaigns for web courses. This is a valuable feature for online trainers and instructors who wants to attract trainees and students to their online courses.
Cons: It’s not cheap at all. In fact, for 2500 subscribers, its cost is double than GetResponse’s. There’s also no free trial with the accounts.
Aweber:
It’s suitable for marketers who are looking for an established tool on a budget. Their pricing starts at $19 per month.
Pros: Aweber is easy to use. For advanced users, it has unique features to use. Split testing allows sending different variations of a campaign to various segments of your list which lets you compare and improve your engagement and open rates. It allows sending unlimited emails to 500 subscribers. 
Cons: It is comparatively expensive that’s why marketers often think twice to use it.
Charles K Carillo
Power Online Solutions, LLC

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