AvoidHolds and Freezes to Merchant Accounts
Account hold and freezes are really
annoying for merchants. From the very moment their account is frozen,
the entire business comes to a standstill. But this can be prevented
easily. For that, merchants should take some steps and avoid any
malicious incidents to secure the account.
But before I reveal the tips, you should remember why merchant accounts are held or frozen by payment processors.
Most of the time, merchant account
freezes are held if the communication between merchant and payment
processor is not frequent. However, the payment processors always keep
track of the transactions. So when they find any suspicious transaction,
they tend to freeze or hold the account.
But the following tips will help you keep the account from being frozen or held.
Anything big coming? Let your payment processor know
Not keeping a good communication is one
of the major reason why accounts are held. That’s why to avoid this type
of situation, maintain a verbal or virtual communication. For example,
if you know that there will be a big payment today, you should let your
processor know about that. This way, your transaction won’t be flagged
and your account will be secure.
Let them know when you launch a new product
When you launch a new product, you should
expect a big boost in sales. That means more and more transactions are
coming your way. So before your processor get overwhelmed and suspicious
about your transactions, let them know that you are expecting this.
Share your business model with your processor
Any changes to your business, small or
big, related or unrelated, make your payment processor aware of this all
the time. Remember, any change you make to your business model, affects
the behaviors and amount of transactions in your account, for better or
for worse. So let your processor know what you are planning, otherwise
they will think that the change in your transaction is suspicious.
Discuss With them before any campaign
This is somewhat the same as my other
tips. Share your thought on promoting your business. This way, they will
know that you are running a campaign which explains the sudden boost in
transactions.
Get a highrisk account
It is tempting to misrepresent your
service or business a bit to qualify for better fees and rates. But
remember, doing so may get your account suspended or terminated. But you
can get a high-risk account that is more affordable and more stable
than a regular account if your service or business can be defined as
high risk. This will help you because the payment processor will think
you’ll get more problems than others in general, so they won’t hold your
account for small reasons.
Reduce the chargebacks
As I’ve mentioned before, payment
processor monitors your transactions carefully. So when a huge number of
chargebacks is shown on your portfolio, they will think your company
isn’t giving what it promised to the clients or you are accepting
fraudulent credit cards, which is even worse. So keep that in mind and
try to avoid these if you don’t want your account to be flagged for
review.
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